Think thin?

I’ve been thinking a lot about Think Thin bars since I watch this video on their website about why they make their products gluten free.

Gluten Free Diet Facts: Video by ThinkThin from ThinkThinTV on Vimeo.

The CEO of Think Thin has been gluten free for 12 years, and I love that the company is expanding and products are available in more and more stores.

Think thin bars also recently went through a label makeover, from this:

Old label

to this…

New label

Love the new look since it makes it much easier to determine which flavor you’re picking up; I can hone in on the blue icon to find my favorite white chocolate chip ones.

These are a great meal replacement, post-workout, or big snack option for me, since they have no sugar and 20 grams of protein.  Similar to Larabars, they are amazing frozen as well.  The Think Thin Bites are even better, since they’re half the size and usually I only want to eat a few bites of the big ones at a time.

The only thing that I have to complain about with Think Thin bars is that their marketing strategy seems off to me.  As far as I know, they are the only true gluten free protein bar (besides things like Kind bars that have natural protein from nuts in them).  But by marketing themselves as “weight management” bars, I think that they are actually a turn off to the gluten free community.  Maybe it’s just me, but I get immediately turned off when gluten free products try to hand hold with weight loss products.  I don’t want to “think thin”, I just want a dang snack that will fill me up and not make me sick.  It also seemed off to me that the CEO said that Think Thin was based off of “food that brings back her Italian heritage” and cooking in the kitchen with her grandparents? I don’t know when I ever cooked with protein blend isolate or maitol with my grandma.  But I appreciate the sentiment.